Customers prefer to interact with brands 24/7. It has become crucial for companies to have a strong presence in the digital space. One of the best methods for businesses to engage customers is through a custom web development solution. A website allows businesses to not only pitch their services and products to customers, but also build brand loyalty and establish authority in their industry.
A well-designed web layout is crucial to the fortunes of the business. There is no bigger turn-off for users than a clumsily designed website. This is where the need for custom web development services arises. With the help of a custom web development company, you can get an efficient web design that not only looks great but also prioritizes user experience. Various website tools help in increasing user engagement, ultimately leading to higher conversions and sales.
Let’s know more about some tried and tested website experience advancements tools that can make all the difference.
Importance of user engagement
According to a recent Gallup survey, engaged customers represent a 23% share of a company's revenue. To engage users with your website, you need to get them to spend more time online.
The longer they browse your website, the higher your chances of converting them into leads. But in this competitive scenario, it is complicated to make customers aware of your website.
Let alone capture their interest and engage them with your site. Users have the power to switch to a competitor's website if they do not like yours. However, as per a recent survey by McKinsey and Co., developing user engagement strategies is a priority for executives.
Here are some of the reasons that make user engagement a must for you:
- Engaged customers are loyal to your brand. They are more likely to choose your products and services if the need arises.
- Companies with better user engagement statistics have an increase in their revenue as well.
- The longer customers stay on your website, the better Google considers it. It will rank it higher in search results, driving more customers to you.
Thus, you need to hire professional web development services for your website. This will help you maximize your opportunities to engage visitors or customers.
Web Development Tools to Boost User Engagement
- Interactive Contact Forms
- Chatbots
- Multiple CTA Buttons
- Use Card-based Design
- Clutter-free Website Design
- Simplify Navigation
- Adding a Prominent Search Box
User engagement is paramount for every online business. All online activities of your company should focus on increasing visitor engagement. Custom web development solutions with specific web development tools can help you in this quest. Here are the most effective visitor engagement tools for your website:
1. Interactive contact forms
Gone are the days of boring and old contact forms. With the help of interactive contact forms, you can increase customer engagement levels. Customers can use the forms to ask a query, schedule an appointment, or make payments from one place.
There are all-in-one customer communication platforms that can help you with this. You can use the forms to generate leads and for customer engagement. It will be helpful for you to hire the services of an experienced custom web development company.
2. Chatbots
These are AI-powered programs that can perform specific functions on your website. AI Chatbots are one of the fastest emerging visitor engagement tools available for you. Chatbots are available 24/7 for the customers to ask for any information. They not only provide answers to queries, but they can also make suggestions and personalize the user experience.
Over time, they start to understand customer behavior and patterns. This helps them understand the customers' psyche. They can then plan their offerings to suit customer preferences. Chatbots can replace human prejudice, helping to engage customers in a more efficient way. Machine learning consulting companies can help with chatbot development services and deployment for your custom web development project.
3. Multiple CTA buttons
Click-to-action buttons are an essential component of a website design. They allow you to drive the customers to take the corresponding action, such as subscribing to your newsletter, downloading a white paper, or making a purchase.
Placing clear and concise CTAs throughout your website is an excellent tool to guide users toward your desired goals. Adding social media sharing buttons is also an excellent option for user engagement.
4. Use a Card-based design
This layout is one of the best ways to present information to customers in a scannable format. It is also most suitable for mobile websites and is the preferred option for leading mobile service providers. It allows you to present information compactly, and users are more inclined to read such information. As such, they spend more time on your website, which provides you with great opportunities to engage them. Consider implementing a card-based design during your custom web development project.
5. Clutter-free website design
Making your website free from clutter is another key tool for user engagement. Strike a balance between text and visual elements, and make the website user-friendly. Use contrast to add depth to design and make it easier to navigate because having a clutter-free and easy-navigation design enhances the visual appeal of your website, and visitors are more likely to stay on a website that is pleasing to read and browse. So, ensure that there is adequate white space to ease the reading of information. If you try to insert too many elements, visitors are more likely to jump to another website.
6. Simplify navigation
Are your visitors leaving the website without finding something? Is your website facing a high bounce rate and poor user engagement? Analyze and re-organize your navigation structure to let your users find what they want without much effort. Here are some of the things that you can avoid:
- Poor Categorization
If your website is not categorized properly, then you may confuse the visitors. Make sure all your most important links are accessible from your main navigation. - An Inconvenient Navigation Bar
Avoid using the inaccessible navigation bar. Depending on your site style, you may benefit from excellent navigation or navigation that stays with your visitor upon a scroll. - Slow Loading Time
Robust navigation usually slows down your above-the-fold load speeds. You need to design your navigation so that it doesn’t slow down your website.
7. Adding a prominent search box
What if you have to search for a search bar on a website? You would definitely skip it and move to another website. Hence, while designing your website, make sure to engage your visitors by allowing them to find what they’re looking for easily. Add a search bar that is easy to locate for the visitor. Usually, websites have their search bar on the top-left of their websites. It is because the visitor can conveniently find the search bar and search for his query.
It’s advisable to make the search box design simple and easy to navigate. You can add features like a drop-down menu or an auto-suggest feature, which can boost your website's user engagement.
Conclusion
Given these points, it is essential for you to enlist a custom web development company—a company that can help you create a website that engages your visitors. This is where we come into the picture.
At Signity Solutions, we are a leading custom web and mobile application development company in India. We have been helping our clients with our services for many years.
Our team has rich experience and delivers excellent results. Thus, for any web development services, feel free to consider outsourcing to India. Get in touch with our IT outsourcing team. We will be happy to help you out. Contact us now!
