Within Marketing Hub Enterprise accounts, users can examine the closed won revenue attributed to specific web pages, blog posts, or marketing emails. Discover more about utilizing multi-touch revenue attribution reporting.
To access your content data, follow these steps:
- Website Pages: In your HubSpot account, go to Marketing > Website > Website Pages.
- Landing Pages: In your HubSpot account, visit Marketing > Landing Pages.
- Blog: In your HubSpot account, head to Marketing > Website > Blog.
- Email: In your HubSpot account, navigate to Marketing > Email.
- Select the name of the email, blog post, or webpage.
On the Performance tab, you'll find Revenue data at the top of the page if there have been interactions from contacts associated with closed won deals during the chosen timeframe:
- Attributed Revenue: This represents the revenue from closed-won deals attributed to interactions with this content. It encompasses page views, form submissions, CTA clicks, and marketing email clicks. You can hover over the revenue figure and click 'Quick view' to see a detailed breakdown of contacts and deals influenced. For more details on different revenue attribution models, please refer to our resources.
- Deals Influenced: This indicates the number of closed-won deals influenced by this content. Hover over the deal count and click 'Quick view' for a comprehensive breakdown of these deals.
- Contacts Influenced: This showcases the number of contacts associated with closed-won deals that engaged with this content. Hover over the contact count and click 'Quick view' to view a detailed breakdown of these contacts.
To customize the data within this report, follow these steps:
- To filter for a specific time, click the Date range dropdown menu and select the desired timeframe.
- To modify the way revenue is calculated, click the Attribution model dropdown menu and select an alternative attribution model.
This report allows you to gain insights into revenue attribution on various pages.
