Lead status definitions in HubSpot CRM provide insights into the progression of leads through the sales funnel. Here's an explanation of key lead status options:
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New: Leads that have been added to the CRM but have not yet been engaged by the sales team.
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Contacted: Leads that have been contacted by a sales representative but have not undergone in-depth qualification.
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Qualified: Leads that have shown potential and interest, meeting specific criteria or demonstrating a readiness to proceed further.
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Unqualified: Leads that do not meet the required criteria or have shown disinterest during the qualification process.
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Opportunity: Leads that have progressed to a stage where they are considered potential opportunities for conversion.
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Customer: Leads that have successfully converted into paying customers.
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Closed Lost: Leads that, after being pursued, did not convert into customers for various reasons.
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Closed Won: Leads that were successfully converted into customers, resulting in a successful sale.
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Engaged: Leads that are actively engaging with the content and communications provided.
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Inactive: Leads that were previously engaged but have not shown recent activity or interaction.
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Nurturing: Leads that require ongoing nurturing efforts to move them closer to conversion.
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Reopened: Leads that were previously closed but have been reopened due to renewed interest or changes in circumstances.
These lead status options in HubSpot CRM help sales teams effectively manage and prioritize their interactions, enabling a
more efficient and personalized approach to lead conversion and customer relationship management.
